About Us

Hi, we're Noom.

We're a consumer-led digital health company that helps people live healthier, happier lives

Noom uses the latest in proven behavioral science to empower people to take control of their health for good.

Through a combination of psychology, technology, and human coaching, our platform has helped millions of our users meet their personal health and wellness goals.

While we started with weight management, now we’re working to expand our behavior change platform to help people with chronic and non-chronic conditions, such as stress and anxiety, hypertension, and diabetes, and build a healthier world for all.

How does noom work?

Psychology

Our products are developed using evidence-based approaches and scientifically-proven principles, such as cognitive behavioral therapy (CBT) to help people build sustainable habits that last a lifetime.

Technology

We’re constantly innovating and fine-tuning our products to ensure our users have access to the most effective healthcare tools in the market.

Human Coaching

Noom users are matched with one of our thousands of trained coaches to help guide them along their health journeys and provide the support needed to achieve their goals.

We’re committed to building a healthier world for everyone.

Everything we do at Noom is driven by a singular mission: to help as many people as possible live healthier lives through behavior change. By equipping people with the wisdom and power of behavioral psychology, we believe we can help everyone build long-lasting, positive habits.

Our mission in action.

Noomers around the world are taking control of their health.

Raouf, Noom User

“I’ve learned a lot about the psychology of food and the mental blocks we all have as we go through change. I sleep a lot better, am far more mentally alert, and feel more confident.”

Angelique, Noom User

“I have become more mindful of what I eat and why I eat. Noom works because it helps you to create sustained and healthy eating habits. Beyond the scale, my blood pressure, cholesteral and sugar are down.”

Carolyn, Noom user

“The psychology-based approach is what has made the difference for me, and unlearning why I’ve developed my habits in the first place makes it easier to make new choices.”

“I was determined to find a fix for a system that had become so focused on sick care, instead of health care. Most everyone knows that they should eat healthier, exercise more, be less stressed, get better sleep, but most of us don’t know how. Noom gives you the how — and the why that empowers you to take control of your health.”

Saeju Jeong, CEO and Co-Founder

Our story.

In 2008, Saeju Jeong and Artem Petakov founded Noom because they were dissatisfied with how the American healthcare system focused on sick care instead of health care.

Research showed that up to 50% of premature deaths were attributable to behavior and preventable causes, but they saw that not enough was being done to address this problem. So they took the challenge into their own hands, focusing on building digital products that helped people take control of their health. Through years of experimenting, researching, and speaking with people from all over the world, they learned that weight and behavior change play a major role in addressing chronic diseases like diabetes and hypertension. It became clear to Saeju and Artem that helping people achieve a healthy weight was a critical starting point for creating transformative long-term health outcomes.


Now, after helping millions of people lose weight and lead healthier lives, they’re taking what they’ve learned and applying it to the world’s largest health problems. Noom’s highly-adaptable behavior change platform is a powerful tool for addressing a broad range of chronic and non-chronic conditions, and helping more people live healthier lives.

Interested in helping people lead healthier lives?

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