Losing weight and keeping it off is hard enough, but for many people, even figuring out how to start is intimidating. There are so many approaches to weight loss out there, including harmful fad diets that offer more risk than long-term gain. Trendy diets like keto usually involve cutting out entire food groups or focusing on one or two macronutrients like protein or fat, but this type of dieting is severe, can have unpleasant side effects, and isn’t proven to be safe or effective long-term.
Enter: Noom. No, that’s not some new millennial slang, although it’s a brand that’s decisively marketed itself toward tech-savvy 20- and 30-somethings. Many who have tried Noom say it’s helping them finally reach their health and fitness goals.
So what is Noom?
Noom is mobile app that aims to help people create better habits so they can not only lose weight at a healthy pace but also maintain their lifestyle long-term. The program focuses on not just the physical aspects of losing weight, but the psychological hurdles as well.
“The nice thing about this app is that it combines two key aspects of weight loss: energy intake and emotional eating,” says Karen Ansel, MS, RDN, author of Healing Superfoods for Anti-Aging: Stay Younger, Live Longer. “So many diets focus on the energy part of the equation but fail to address the emotional component of eating, which is a big issue for many people.”
Available on both iPhone and Android, the app is free to download and you can use some of its basic features without paying anything, like logging your meals, counting your steps, and tracking your weight loss. In that sense, Noom is like many other apps that have the same features. But where Noom really sets itself apart is with its paid courses, which currently include a healthy weight program, a diabetes prevention program, and hypertension prevention program. These aren’t cheap: the healthy weight program (Noom’s most popular course) will run you up to $50 per month (depending on how many months you commit to up front).