NEW YORK – July 7, 2021 – Noom, a leading digital health platform focused on behavior change, and Simon Element, a new lifestyle imprint at Atria Books/Simon & Schuster, today announced a publishing agreement for two books. The agreement includes a foundational book, which will provide an introduction to the psychology principles behind Noom, to be published in 2023, and a cookbook, which will be published shortly thereafter.
Noom harnesses behavior change and technology to create long-term positive health outcomes for users around the world. Its powerful consumer-first digital health platform is built on more than a decade of research, innovation, and product development, and Noom users have found success leveraging the company’s unique combination of technology, human coaches, and behavioral science to take control of their health.
The publishing agreement marks Noom’s first expansion into an offline content channel and reflects the company’s unwavering commitment to its mission of helping people everywhere live healthier lives. As one of the first acquisitions by Simon Element, these books will serve as an introduction to modern behavior change for millions of readers.
“I truly believe that there is so much we can accomplish at Noom, and the number of lives we can positively impact is our driving force. We’ve learned so much from our Noomers on their journey to better health, and we’re so excited to share the lessons we’ve collected about the power of behavior change. These two books will be yet another tool to help people live healthier lives,” said Noom CEO, Saeju Jeong.
Noom Chief of Psychology, Andreas Michaelides, PhD added, “With all of the nuances that are inherent in the process of behavior change, it’s imperative that we can meet people where they are, and I’m hopeful that these books will greatly benefit both existing Noomers and new ones we may not otherwise reach.”
“We are so proud and excited to announce Noom as one of the first official acquisitions for the Simon Element list,” said Publisher Richard Rhorer. “Our mission at Simon Element is to publish books that inspire and empower readers to make meaningful changes and create a life they love. Noom’s premier brand and powerful focus on outcomes is a great fit for the audience we want to reach.”
World rights were acquired at auction by Executive Editor Leah Miller from Creative Artists Agency (CAA).
Noom is a psychology-based digital health platform powered by data, technology, and human coaches that helps millions of people meet their personal health and wellness goals from weight management to diabetes prevention to stress reduction. The company has been awarded multiple grants from the National Institutes of Health and was the first mobile application to be recognized by the Centers for Disease Control as a certified diabetes prevention program. Headquartered in New York City, Noom has been named one of Inc’s Best Places to Work and Fortune’s Best Workplaces in Technology.
About Simon Element
Simon Element is an imprint of Simon and Schuster. Simon Element publishes books in the lifestyle and prescriptive nonfiction categories that provide information, advice and inspiration to help readers make personal transformations and live a more enriching life. For more information, visit our website at SimonElement.com.
About Simon & Schuster
Simon & Schuster, a part of Viacom CBS, is a global leader in general interest publishing, dedicated to providing the best in fiction and nonfiction for readers of all ages, and in all printed, digital and audio formats. Its distinguished roster of authors includes many of the world’s most popular and widely recognized writers, and winners of the most prestigious literary honors and awards. It is home to numerous well-known imprints and divisions such as Simon & Schuster, Scribner, Atria Books, Gallery Books, Pocket Books, Adams Media, Simon & Schuster Children’s Publishing and Simon & Schuster Audio and international companies in Australia, Canada, India and the United Kingdom, and proudly brings the works of its authors to readers in more than 200 countries and territories. For more information visit our website at www.simonandschuster.com.
Simon & Schuster
Director of Publicity, Atria Books