Noom raises $15M for R&D, inks deal for healthy recipes with Rodale

by | Jan 5, 2014

noom screengrab 2Noom, which developed a set of virtual coaches, including one to help people lose weight, has raised a little more than $15.1 million to fund research and development for its apps, along with more mundane business expenses like salaries, according to a Form D filing with the Securities and Exchange Commission. The company was part of the New York Digital Health Accelerator’s second class, which graduated at the end of last year.

The fundraise coincided with a licensing deal Noom did with Rodale Press. Noom, an Android weight loss app that boasts 28 million downloads, will provide access to 1,100 healthy recipes from Rodale’s magazine portfolio as healthy suggestions for app users.

The company’s Noom Weight app helps users manage weight loss by listing meals they’ve had, listing daily tasks like workout schedule and supplementing those nudges with content from publications to match up with the user’s preferences. Continued.