We Tried It: Noom, the Weight Loss App Designed for Millennials

by | May 1, 2018

What is it: Noom, an app touted as “Weight Watchers for Millennials” that’s part meal-planning, part fitness-tracker and 100% motivational life coach.

Who tried it: Michele Corriston, PEOPLE Staff Editor

Difficulty: 3/10

As I leave my mid-20s behind, there’s one thing I know for certain: the sky-high metabolism that allowed me to eat french fries every day as a teenager before slipping into size-24 jeans is gone. Like, long gone. And ever since I stopped playing sports in high school, I’ve lacked the motivation to stick to any sort of regimented exercise routine for more than a few weeks. “Diet” is a foreign word. And to look and feel as good as I’d like, my laissez faire (read: lazy) attitude about health isn’t cutting it anymore.

My sister’s getting married this summer, so I figured there’s no better time to shed a few pounds and learn to be an adult. Enter Noom, an app that doesn’t just count calories: It aims to teach users about the psychological factors of weight loss and why, when my roommate asks if I want in on a Pinkberry delivery at 10 p.m. on a Wednesday, my heart is saying no but my body’s saying let’s go.

Noom’s interface is fairly simple: Every day, you’re presented with a list of tasks to complete, starting with logging your meals, weight, and exercise hours (it also automatically tracks your step count). Then, there are different blurbs about nutrition, fitness and even sleep that you’re prompted to read, often quizzed briefly after. Most importantly, the app asks you to rate your motivation on a scale of 1-5. And the tone is completely casual, breaking down scientific studies into a conversational soundbite.

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