What Is Noom—And Can It Help You Lose Weight?

by | Jun 18, 2018

Oh, to be a celebrity—fame, fortune, and the ability to have personal trainers and nutritionists on speed dial when you want to lose a few pounds.

For mere mortals, however, weight loss isn’t quite so easy. (Actually, that’s generous—losing weight is hard AF.)

That’s where Noom comes into play—a fitness and weight-loss app touted as “Weight Watchers for Millennials.” But uh, what does that even mean? And what makes Noom any different than any other weight-loss program or app out there?

Noom? That’s kind of a weird name. What is it?

So, Noom claims to be the “last weight-loss program you’ll ever need,” according to its website. It’s like having a trainer, nutritionist, and health coach all in one place (i.e., your phone).

After filling out a quick questionnaire (mostly just your current weight, goal weight, and current issues with weight loss), you’ll set goals and get a full plan to attack pounds over the course of 16 weeks.

Each day after that initial set-up, you’ll get a customized list of steps to check off throughout the day to get you closer to your weight-loss goals. You’ll also have to track your food and activity—which is pretty standard for any weight-loss app.

Where Noom differs from other apps, however, is its focus on making behavioral changes surrounding dieting and weight loss.

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