You got hit with a crazy deadline and skipped breakfast. Lunch rolled around and you powered through a meeting, and then midway through your workout, you realized you’d barely eaten all day. Suddenly overwhelmed by hunger, you eat at the first place you can find sustenance and let’s just say that nutritional value isn’t your top priority. Sound familiar?
Maintaining healthy habits can be a drag without the right tools. Tracking what you eat is a good starting point, but caloric data on its own is like the concept of consuming empty calories: not worthwhile. Noom is a new kind of health and weight loss app designed around the principles of cognitive-behavioral therapy (CBT), focusing more on why you’re eating what you’re eating..