U.S. companies looking to expand into Asia are quickly dazzled by the booming economy, massive population, mobile adoption, and growing middle class that make it an alluring prospect for any tech-based business.
The mere prospect of accessing this vital market is very exciting. The region is a hotbed of innovation and cutting-edge technology, enabling American companies to tap into this fast-growing infrastructure, large new pool of consumers, investors and high-growth companies.
While expanding into Asia could make strong financial and strategic sense, a number of challenges make it much more difficult than jumping “The Pond” to Europe, for example. Pursuing opportunities in Asia takes careful and precise planning, established partnerships on the ground, and a clear understanding of cultural nuances. Here are five key considerations for any company that’s considering making the leap. Continued.