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An app claims mindfulness, not calorie-counting, can help me lose weight

Nicole Lee

It’s a brand-new year, and just like many people, one of my resolutions is to lose weight. But instead of just cycling on a bike or going on a juice cleanse, I’m checking in on an app for about 10 minutes a day. The app is called Noom, and so far, surprisingly, it’s been helpful. This isn’t due to some secret diet or a crazy workout regimen. Instead of focusing on your body, Noom’s weight-loss strategy centers around something far more important: your mind.

Noom has been around since 2011, but it really just hit the mainstream press in the past couple of years. I’ve only ever seen it advertised on social media but didn’t click through, dismissing it as yet another weight-loss app that I probably wouldn’t stick with. One day, however, in a moment of weakness, I decided to give it a shot. Since there was a seven-day trial, I decided to try it for a week to see if I liked it enough to stick with it. Two months later, I’m still on it. It turned out to be something completely different from what I expected.

First, a bit of background about myself. I’ve struggled with weight loss for almost my entire life. I wasn’t particularly chubby as a kid, but I ballooned substantially during my college years, when I began stress-eating my way through midterms and finals. I did eventually lose nearly 30 pounds after I graduated, but I gained nearly all of it back, and thus began my years-long affair with yo-yo dieting.

I’ve tried several different diet plans (South Beach, Atkins, Paleo, you name it, I’ve tried it), gone to multiple gyms and personal trainers, downloaded and used a litany of apps and gadgets that purport to help you lose weight. And while I’ve shed a few pounds here and there, none of it has really stuck.

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