But what does it entail and why are 47 million people worldwide hooked on it, exactly? Here’s everything you need to know.
What is the Noom diet?
Primarily, Noom is an app that contains handy digital tools (such as a food diary, meal planner and fitness tracker) to help users keep track of their calorie consumption. It also comes with personalized one-on-one health coaching to facilitate behavioral change around food and exercise.
When signing up online, users are asked a series of questions about their body type, goals and activity levels. They are then provided with a program that’s inspired by the traffic light-system. For example, foods with low-calorie densities are labelled ‘green’ and are supposed to make up the majority of your day on a plate. While ‘yellow’ foods are to be eaten moderately, and ‘red’ foods only on occasion.