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The Noom Diet Has Been Dubbed ‘Weight Watchers For Millennials’


It wasn’t so long ago that Weight Watchers was considered the holy grail of diets. In fact, it was pretty much the only diet. While it’s now considered kind of passe compared to trendy diets like keto or counting macros, the concept of Weight Watchers is actually refreshingly simple. There’s no complicated meal plans, no cutting out entire food groups. You can eat pretty much anything, as long as it fits within your allocated amounts of points.

In a time where many of us are becoming frustrated with overly restrictive diets, there’s certainly space for one that takes things back to basics. Enter, the Noom, which is being called ‘Weight Watchers for millennials.’ You may have seen an ad for the diet on your Facebook feed—but what does it actually entail? Here’s what you need to know.

How does the Noom app work?

Noom is actually more like an anti-diet, in that it encourages moderation and flexibility. It begins with you filling out a questionnaire about your weight, goals and past experiences with dieting. Then, a qualified dietitian creates a 16-week personalized eating and exercise plan for you. You’ll then use your app to track your fitness and food intake. Your food choices are coded green, yellow or red to help guide you, but you can eat all three colors.

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