The Noom Diet Is Trending (but What the Heck Is It?)

ALEXIA DELLNER

You’ve seen the ads popping up all over your Instagram. It was one of the top trending diets of the year, according to Google. But what the heck is the Noom diet (and can it help you shed those extra pounds)? Here’s everything you need to know.

So, what is the Noom diet? Noom is an app-driven eating plan that’s been dubbed the “Weight Watchers for millennials.”

And how does it work? Users download the app and complete a series of questionnaires about their weight, goals and past experiences with dieting. Based on their responses, they receive a 16-week personalized eating and workout plan, plus a certified health coach to help reach their goals. The app is also used to keep track of daily fitness activities and food intake (Noom color-codes foods green, yellow or red to help guide food choices but says that it’s OK to eat from all three colors).

So far, it sounds pretty standard. What makes Noom different?

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