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What Is Noom? Here’s What You Need To Know About The Crazy Popular Weight-Loss App

Tess Koman

The likelihood you’ve recently (1) seen an ad for Noom on TV, (2) heard a friend of a friend say it’s the best thing that’s ever happened to her, or (3) scrolled past mentions of it on all your feeds is extremely high. The app is more intensive than most fad diet apps and seems to have staying power. Though you’re just learning about it now, it’s been around for years.

Why might that be, you ask? Allow me, a six-day Noom user, to tell you.


So, what is Noom?

If you ask them, they’ll tell you they’re an app that “uses cutting-edge technology to accurately monitor your [weight loss] progress and provides expert advice and analysis to keep you on track.” What that means is Noom is a very comprehensive weight loss app in that it has nutritionists available 24/7 and that you’re assigned a “health coach” who helps you hit a goal you designate in 16 weeks. Oh, after your free week-long trial, the “Healthy Weight Program” costs $44.99 a month.

The goal is set after a series of quizzes and questions, all of which are designed to figure out how you to best motivate you and help you actually reach your ideal weight/fitness triumph, etc. From there, when you open up the app, you’re greeted with a daily influx of steps, motivating tidbits, and check-ins to ensure you’re following the customized plan you’ve been given. For example, my day 6 home screen is instructing me to weigh in, conquer my cravings through taking a quiz, reach my modest step goal, log my meals, and look forward to tomorrow’s instructions.

The fact that you can message with your health coach and “goal specialist” whenever you want doesn’t hurt either. Noom also gives you the opportunity to talk to someone who can help…but through the app.

Something to note, though: The Noom “goal specialists” you’re paired with aren’t all registered dietitians, Everyday Health reports. Some of them are instead certified through the International Consortium for Credentialing Health and Wellness Coaches (ICHWC). That’s all to say you should absolutely consult with your doctor before changing your diet in any way that has to do with weight loss.

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