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The Noom diet was one of the most Googled diets of 2018 – here’s why

By Anna Lavdaras

This weight loss app has been called the Weight Watchers of our generation.

Getting healthy is generally a recurring theme on most peoples’ New Year’s resolutions. But where to start? We’d know better than most the sheer number of approaches to weight loss that’s out there.

From the occasional fad diets that offer more risk than long-term gain, to the trendy diets like keto that usually involve cutting out entire food groups or focusing on one or two macronutrients like protein or fat. This type of dieting isn’t for everyone, and usually they come with equal measures of fans and critics.

Enter: Noom. No, that’s not some new millennial slang, although it’s a brand that’s decisively marketed itself toward tech-savvy 20- and 30-somethings. Many who have tried Noom say it’s helping them finally reach their health and fitness goals. And it’s actually backed up by some pretty credible institutions, like the University of Sydney’s Medical Center which ranked Noom number 1 out of 800 weight loss programs. Scientific Reports found that 78% of Noom users sustained weight loss over 9 months. And the British Medical Journal found that 64% of Noom users lost more than 5 percent of their weight.

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