By Jack Hough
SPRING, Texas—Six elderly women have just finished their morning chair yoga inside a CVS in this Houston suburb.
“It’s peaceful, and you get a nice stretch,” says one. Another says she has been coming to this CVS store’s MinuteClinic for checkups and treatment for high blood pressure, as well as a nutrition plan that she tracks on her phone through a partnership with Noom, a diet app. “I log everything,” she says.
Why a CVS and not a doctor’s office? She cites the low cost, short waits, and follow-up calls, but really, it is Jesse, Jesse, Jesse. He is a care concierge, or single contact for the expanded list of services at this HealthHUB, one of three newly designed stores the company is testing in greater Houston. The stores offer a glimpse of how CVS plans to become the new front door of health care.
“We can make care more local, make it simpler, and help people achieve their best outcome at lower cost,” CEO Larry Merlo tells Barron’s. “We’re collecting data, and in the coming months, we’re going to have a picture of the path forward.”