BY: Richard Staines
Denmark’s Novo Nordisk has announced a tie-up with digital health firm Noom, focusing on helping people with obesity lose weight and keep it off.
The weight management and education initiative follows a successful eight-month pilot combined Noom’s behaviour change programmes with Novo’s expertise in chronic diseases.
Noom’s approach is to understand individual motivations and obstacles using cutting-edge technology, including artificial intelligence and behavioural coaching by more than 1,000 personal health coaches.
It also uses data and wellness insights to guide people towards sustainable change.
Novo Nordisk is one of several companies in obesity and diabetes that is using digital technology to help tackle the conditions.