Novo Nordisk taps Noom for digital help with its push into obesity

BY: Phil Taylor

Denmark’s Novo Nordisk has teamed up with US digital health company Noom on a project that will develop programmes to help people with obesity achieve and maintain weight loss.

Noom has developed a weight-loss app and a personalised meal-planning service that it says is already used by more than 45 million people worldwide and helps overweight people make behavioural changes that can help the slim down.

The programme draws on “artificial intelligence, behavioural coaching by over 1,000 personal health coaches, data and wellness insights, to guide people towards sustainable change,” says Novo Nordisk.

The Danish drugmaker has already completed an eight-month pilot that put Noom’s programmes through their paces alongside its “more than 95 years of experience in helping people living with chronic diseases”.

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