After a successful two-year partnership, the Noom team is thrilled to announce that we have acquired Opus Growth, an industry-leading advertising technology company that will help Noom complement our already strong digital performance marketing capabilities with added offline capabilities. This additional investment in technology and top marketing talent will enable us to improve efficiencies and create new ways for us to apply our culture of experimentation and optimization to the marketing funnel.
Here’s what our founder Saeju Jeong has to say on the exciting news: “After working so closely with the Opus team for the last two years, the acquisition was a natural next step. Greg and Eric share our passion and mindset when it comes to deploying innovative marketing strategies that grow our business. We look forward to continued success with them as part of the Noom team.”