Noom, the world’s leading behavior change company, today announced it has received an investment from Serena Ventures to help fund the company’s continued growth. In addition to capital, Noom will have access to the firm’s expansive network and growing list of portfolio companies. Noom’s clinically-proven programs combine compassionate human coaches with modern technology and psychology to provide customized support, guidance, and motivation for each person’s weight loss journey.
“I’m a true believer that everyone should have easy access to a healthier life, which is why I decided to invest in Noom,” said Serena Williams. “Noom’s mix of empathetic human support paired with modern technology and science makes it possible for people to achieve significant, lasting behavior change.”